Rory Sutherland is one of the world’s leading consumer behaviour experts, the Vice Chairman of Ogilvy Advertising and an author.
The world is evolving at an unprecedented pace. With the rise of AI, we’re witnessing a collision between the old world and the new. As technology advances, the question becomes: how can innovation repair outdated systems and shape the future in marketing and beyond?
Expect to learn about Rory’s first experience to Buccee’s, what Rory’s thoughts are on Waymo, Autonomous driving and the current experience of going through airports, what are some unknown gems in the UK to visit that no one knows about, how Rory would improve food delivery apps, the future of AI in marketing and AI wearables, Rory’s advice for what people should do to optimise for attention, and much more…
Mentioned Books
- Benchmarking is for Losers by Roger L. Martin (Essay)
- Drunk: How We Sipped, Danced, and Stumbled Our Way to Civilization by Edward Slingerland
- Freakonomics by Steven D. Levitt and Stephen J. Dubner
- Progress and Poverty by Henry George
- Skin in the Game by Nassim Nicholas Taleb
- Spent: Sex, Evolution, and Consumer Behavior by Geoffrey Miller
- The Mating Mind by Geoffrey Miller
- Thinking, Fast and Slow by Daniel Kahneman
- Unreasonable Hospitality by Will Guidara