Rick Beato is a multi-instrumentalist musician, YouTuber, and a music producer.

Music and the industry around it have changed dramatically over the past few decades. With the rise of AI, the dominance of streaming platforms like Spotify, and the fading relevance of traditional Popstars, the old model of making and producing music is on its last breath. So what comes next? And who or what will shape the future of music?

Expect to learn why Live Nation has become a lot of peoples enemies, what most people don’t understand about the process of making a pop song now, the trends musically that are dominating at the moment and why country is controlling the charts, the impact of TikTok on music generation, the rise of AI artists, bands and the rippling effects it will have on creatives in the music industry, what the future of music monetisation is going to look like, why Popstars are becoming obsolete, and much more…

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